The Purpose of this Blog

I have set up this site to serve as a log of a research effort on presentation design that I am undertaking, and as a forum for discussing the issues and findings from this research. Over the past three years, I have been working with heads of market research from hundreds of leading firms around the world, members of the Market Research Executive Board. During this time, one of the more common complaints I have heard from them is how difficult it is to get their staff to learn how to improve their presentation skills. This blog, and the research effort that underlies it, are dedicated to helping overcome that challenge.