Tuesday, January 25, 2005

Checklist for Making Persuasive Presentations

Prof. Scott Armstrong at Wharton, one of my favorite people in the marketing academy, has developed a checklist for making oral presentations. It is based on all the latest empirical research, and in only three pages it lists 41 important points that you should include for an effective presentation. It is very practical and I recommend it highly. It can be found at Prof. Armstrong's homepage (scroll to the bottom of the page, click on Educational Materials, then on Management Reports, then on Checklist for Making Oral Presentations).