The Ethics of Extreme Presentation

Recently I was asked whether market researchers should focus on presenting the truth or on what is politically expedient. I made the point that the answer should always be both. Without the truth you will lose your credibility, but without a keen sense of political expedience your presentations will come across as naive and impractical. I made this point again earlier this afternoon as a panel member at the US Federal Government Interagency Resource Management Conference. That is why an Extreme Presentation contains Logic, Rhetoric and Politics, to integrate ethics and effectiveness, inseparably.