Kimberly-Clark workshop

Today I am in Appleton, Wisconsin, visiting Kimberly-Clark in the nearby town of Neenah. This morning I ran an Extreme Presentation workshop with about 20 market researchers from KC. Given the larger number of people, I had the help of an assistant instructor. Tomorrow we're running the same presentation for an additional 25 people.

Once again the feedback was excellent. The most notable innovation we tried today was one suggested at the Dell workshop, namely that we use index cards to write each element of the story, which allows us to juggle the elements around until we find a good flow to the story. This worked very well.