Monday, June 20, 2005

Kimberly-Clark workshop

Today I am in Appleton, Wisconsin, visiting Kimberly-Clark in the nearby town of Neenah. This morning I ran an Extreme Presentation workshop with about 20 market researchers from KC. Given the larger number of people, I had the help of an assistant instructor. Tomorrow we're running the same presentation for an additional 25 people.

Once again the feedback was excellent. The most notable innovation we tried today was one suggested at the Dell workshop, namely that we use index cards to write each element of the story, which allows us to juggle the elements around until we find a good flow to the story. This worked very well.

Tuesday, June 07, 2005

Neighborcare Inc. workshop

Yesterday I ran an Extreme Presentation workshop for Neighborcare, a leading provider of Long Term Care. The workshop took place at their stunning offices in the renovated Baltimore Power Plant, a building that they share with ESPN Zone and Barnes and Noble.

The workshop was only 2 hours long, and although we were able to cover a large amount of material, there seemed to have been general agreement that it would have been better to have more time. There were a variety of roles represented: sales people, educators, as well as senior management. It was interesting to hear the discussion about how Extreme Presentation can be applied in their different settings. The group was fairly large group - about 36 - but the folk at Neighborcare are very dynamic so this didn't stop us from have a very interactive session.

(Please note that all client company names are mentioned on this site only with their explicit permission.)